As eCommerce continues to dominate, agencies are under increasing pressure to deliver Shopify solutions without building in-house teams. That’s where white label Shopify services come into play, allowing you to scale your offerings, retain clients under your own brand, and keep overhead low.
But not all services are created equal. To meet client expectations while protecting your margins, here are the key types of white-label Shopify support your agency should consider.
Theme Development and Customisation
Every Shopify store needs a theme that reflects brand identity and user experience. White label partners can offer bespoke theme development or customisation of existing templates. Look for services that go beyond visual tweaks and include performance optimisation, mobile responsiveness and cross-browser compatibility.
Store Setup and Launch Packages
For clients just starting out, turnkey store setups are a valuable offer. A reliable white label partner should handle everything from product uploads and collections to payment gateway integration, shipping configuration and legal pages. These services allow you to serve small-to-medium businesses quickly and profitably.
Conversion Rate Optimisation (CRO)
It’s not enough to build a beautiful site, it must convert. White label CRO services include A/B testing, heatmap analysis, user journey refinement and checkout flow improvements. These are perfect value-adds for clients who already have traffic but want better results.
App Integration and Custom Features
Shopify’s strength lies in its ecosystem of apps. But many clients need tailored integrations with CRMs, fulfilment systems or subscription platforms. Your white label partner should be comfortable with popular tools like Klaviyo, ReCharge, and Gorgias, and able to build or adapt features through custom code when needed.
Ongoing Maintenance and Support
Post-launch maintenance is often overlooked but crucial. White label providers can offer retainer-style services, including bug fixes, app updates, speed checks and security patches. This ensures recurring revenue for your agency and peace of mind for your clients.
SEO and Technical Optimisation
Many Shopify developments launch with poor technical SEO. White label teams can optimise page speed, implement schema, fix broken links and set up 301 redirects. Pairing SEO with store development strengthens your long-term value proposition and improves client retention.
To stay competitive, agencies need flexible and reliable white label Shopify services that cover the full client journey, from setup to optimisation and beyond. Choosing partners who can plug into your workflow with skill and discretion turns short-term projects into long-term, scalable revenue.
